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FEBRUARY
1 2001
A-HA
CONCERT LIVE ON THE NET
The first of two a-ha concerts in Oslo, Norway will
be broadcasted live on the internet March 23. Special
guest is Anneli, like she was on a-ha's tour in Japan
and Germany last year. The internet event is sponsored
by Mercedes-Benz Norway, and you may read their press
release below.
Anneli will also join a-ha on their concerts in Russia
and Estonia. Click on 'tour' in the menue for updated
tour dates and venues.
See also:
a-ha.com
mercedes-benz.no
Press
Release from Mercedes-Benz Norway 31.Jan 2001
The concert in Oslo 24 March will be broadcast live
to the entire world via the Internet.The live webcast
will take place at the Mercedes-Benz Norway website
at www.mercedes-benz.no As the first Nordic pop group
A-HA is launching a concert at the end of March which
will simultaneously be broadcast live to the entire
world via the Internet. Only a select group of performers,
including Madonna, Paul McCartney, Robbie Williams
and The Backstreet Boys have done this before. This
concert is held in conjunction with the opening of
the new event hall Valhall in Oslo on the 24 and 25
of March. The live webcast will take place on the
24 of March via the Mercedes-Benz Norway website.
It is the first time in seven years that A-HA is playing
together on their home turf, and the first time in
history a live webcast of this format is originating
from Norway.
According to Managing Director Yngve Nygaard of Mercedes-Benz
Norway, the automaker’s involvement in the live webcast
of the A-HA concert is part of innovative and untraditional
marketing. The popular Norwegian music group Briskeby
will also perform at the concert. Mercedes-Benz Norway
is the main sponsor of both concert and live webcast.
In recent years Mercedes-Benz Norway has won several
awards for innovative sales campaigns on the Internet.
Norway is actually seen as a pioneer regarding new
and exciting marketing within the Mercedes-Benz system.
A-HA stands for a number of the values Mercedes-Benz
associates itself with, and live webcast is an innovation,
says Nygaard. He emphasises that the launching of
the new Mercedes-Benz C-Class Sport Coupé in Europe
the same weekend as the A-HA event is no coincidence.
Mercedes-Benz Norway is collaborating with MSN (Microsoft
Network) and Accenture (formerly Andersen Consulting)
to deliver this unique event to a potential online
audience of millions Europe-wide. MSN has an unparalled
track record of successful webcasts including the
record breaking Madonna concert from London’s Brixton
Academy and, Sir Paul McCartney’s return to the Cavern
Club in 1999. As the technical project director, Accenture
is to provide quality assurance for the entire webcast.
Mercedes-Benz Norway is a separate business unit of
the Bertel O. Steen Group, one of Norway’s largest
service and commercial companies, with about 1,850
employees and consolidated sales of NOK 5.6 billion
in 1999. Bertel O. Steen, which celebrated its 100th
anniversary on 6 January this year, is the importer
of Mercedes-Benz, Peugeot, Daihatsu and Kia automobiles.
The company is also involved in retail sales through
22 dealers, an independent chain of repair shops,
property, finance, sporting goods, ship generators
and as a dealer of industrial products.
THOMAS
OLSEN
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